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LMS Retail Merchandising News

Plymouth, MN

Lawrence Merchandising Services is pleased to announce an expanded partnership with Excell Marketing, a leading trading card supplier. With this move, LMS is now Excell’s sole third party provider. Expanding the relationship with LMS allows Excell Marketing to more effectively and efficiently serve their customers through a more customized coverage model, better use of systems and data, improved field level training, tighter Excell and LMS team alignment and significantly higher performance standards and store level execution.

“We have been working with LMS and other service organizations for a long time. A mark of an exceptional company is its ability to outperform its competitors, and LMS does that routinely. It is clear from their management on down they are focused on delivering results for their clients.” – John Cain, Director, Marketing Services at Excell Marketing

While planning the service expansion, LMS closely collaborated with Excell to jointly create a service program that addressed their goals and streamlined communication between LMS and Excell.

“We take tremendous pride in our work and appreciate having Excell Marketing as a partner. We know that in order to build great relationships with our clients, we must deliver exceptional execution – not every once in a while, but on every assignment, every time.”  – Troy Swallows, Vice President, Client Teams and Business Development at LMS

LMS is excited to further help Excell Marketing drive sales and profit in stores and continue to grow together in the future.


About Excell Marketing

Excell Marketing is recognized as the leading Category Manager for Trading Cards and Impulse Trend Collections in North America. Excell currently provides comprehensive Category Management for over 18,000 store fronts nationwide.

About Lawrence Merchandising Services

Founded in 1962, Lawrence Merchandising Services is a leader in retail merchandising with full national coverage.  Nearly 70% of our new clients are referrals and 80% of our clients expand their business with us. We achieve impressive loyalty and growth because we share the same ambition as our clients: to maximize success at retail. For additional information visit www.lmsvc.com.

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