Letter From The President and Chief Executive Officer
To Our Valued Business Partners:
One of our most significant internal initiatives recently was to review and renew our Core Values and Mission statements to accurately reflect our company values as we have grown. This was an important initiative taken on by a task force of team members from all areas of our company who, over the course of months, scrutinized each component of these statements as they were previously written and rewrote them to capture the true essence of Lawrence Merchandising; who we are, what we do, and how we deliver services to our clients and the retailers we service.
The results were extraordinary. Not only did the team identify the key aspects of how we successfully operate and translate them into fundamentals that are easy for any of our 2500+ employees to recognize and remember, they were able to do so in a way that was…well, FUN. We had a great time introducing the renewed company philosophy to our team members and took that opportunity to carry the excitement through to each of the services and projects that have come our way since then. What was once our Core Values statement has now become a mantra for our team, appropriately entitled Our Culture- Fundamentals For Success. We have positioned these values as instrumental to our success and firmly believe that they play an integral role in making our company a great place to work, and that being a great place to work results in happy and satisfied employees. Our culture means pride and ownership are translated to the job to ensure superior service with each service call we successfully execute on our clients behalf.
Our message to our clients is outlined in our Mission and Vision statements and the Core Values that are the cornerstone of our business and work ethic. At Lawrence Merchandising, we believe in building long lasting partnerships with our clients. We serve as an extension of your team to ensure your program brings you improved product sell-through and increased sales. Our Commitment To Our Clients, fittingly conveys our powerful message of how important it is to our company to develop and maintain our client relationships. Conducting our business with the utmost honor, integrity and commitment ensures your success at retail, which ultimately IS our business.
What does this mean to you? Great service! It seems that taking a very close look at who we are and what we stand for created a renewed spirit, pride and commitment to our organization and our services that spreads from our corporate office to each and every team member in the field. The enthusiasm generated by the initiative was not necessarily new to the company, just something that needed to be revived. As we move forward through the rest of 2011, we want our clients and business partners to share in the rejuvenation we have generated and to realize first hand the successes we are experiencing in all areas of our business. We have been in the retail industry as a leading MSO for over 49 years, and expect to only get better as we continue to grow and expand on our service offerings. Our renewed commitment and dedication will most certainly have a positive impact on your business. We hope you will have an opportunity to read through Our Commitment To Our Clients, posted on our website under Who We Are/Mission and Vision and that our message will inspire you to give us the opportunity to exercise these principals through a collaboration with you.
Best Regards,
Cindy Sattler
President and Chief Executive Officer