3500 Holly Ln. N Suite 10,
Plymouth, MN 55447
(800) 328-3967
Case Study: Jewelry Department Repackaging Project
“Lawrence Merchandising adds zing to mass retailer’s Fine Jewelry department’s bling”
Lawrence Merchandising partnered with a 1,760 store mass retailer to update the packaging of all jewelry in the Fine Jewelry department and reset to planogram as part of a strategy to give the department a fresh new look.
Lawrence Merchandising has worked with this client in Fashion Jewelry for more than 47 years enabling us to easily assist them in the Fine Jewelry department for this exciting initiative. Most stores transitioned their Fine Jewelry department from locked cases to an open sell format with the intent of giving the department an updated Department Store look while improving the in-store consumer experience. In addition to the placement of new fixtures, all jewelry cards and packaging was changed.
Our Role
To leverage our industry experience and capabilities to implement, execute and manage a major initiative involving all merchandise for a specific retail department. Directives included removing old packaging, affixing product to new packaging, and changing ticketing for all Fine Jewelry; then resetting product to the new planogram.
The Challenge
This was a large, complex chain wide initiative that required a great deal of resources. The project was detailed, time intensive and had to be completed within a short execution window. Logistics and materials distribution were a key element of the initiative for the client.
The Solution
The logistics and materials distribution were key to the success of this initiative and were managed by Lawrence Merchandising. An execution plan was put in place well in advance of the project start date to ensure all team members were fully prepared and trained to execute with confidence. The project was set up to be completed in teams of two. Lawrence Merchandising developed and prepared detailed training instructions including photos, a training video, and a capabilities assessment, which was completed by service reps prior to the project start date. Repackaging materials were mailed directly to merchandisers to ensure they were fully ready to execute when they arrived at the retail store. Completions were tracked daily to ensure timely completion and to identify issues as they occurred, allowing for prompt issue resolution.
The Result
The project was tremendously successful. Lawrence accomplished 99% of the project completion within the project window. Main reason for success: All merchandisers were 100% prepared and knowledgeable before arriving at the store to start service. Due to the careful attention to detail in planning the project, fine-tuning the service directives and training the service merchandisers, less time was spent to complete the project than planned.
