Category Management Services
Our mission is to provide a full service category management program that begins and ends with the retailer and its partners.
Our process binds us to the core fundamentals of category management, and thus delivers optimal recommendations that maximize the retailers’ results based on their initiatives.
We finalize the process with seamless retail execution.
Successful Category Management Programs
The complete success of any category management program is dependent on objective and detailed analytics, timely reset execution, AND a sustainable POG compliance program. Lawrence Merchandising provides this full service program cost effectively and delivers sales results to retailers, distributors and manufacturers.
Developing a strategic partnership with the Lawrence Merchandising Category Management team is a powerful solution that provides a detailed process, customized to your specifications, leveraging objective category analysis.
These key elements combined with in-store execution will:
- Increase your sales while strategically managing manufacturer’s rebate programs
- Maximize your merchandise turns
- Develop customized, client specific regional planograms
- Ensure that your product selection is what you and your customers want
- Combine in-store service to maximize synergies and efficiencies
Experienced Category Management
Whether you are a retailer, distributor, or manufacturer, choosing Lawrence Merchandising as your category management partner provides you the opportunity to combine an experienced category management team with our proprietary analytical process and national in-store execution.
We are uniquely positioned to offer this full service program because:
- Lawrence Merchandising is 100% objective, we are not a selling brokerage
- We are retailer and consumer driven
- We create a customized program specific to and for each of our clients
- Our proprietary Category Analysis Program (CAP) provides key customization and flexibility, multiple metrics and markets, syndicated and/or client data
- Lawrence Merchandising offers 50 years experience with an in-store execution team providing nationwide coverage
- Our cross-channel expertise, strong in-store leadership/reputation and flexibility ensures your program’s success
Full Service Category Management
Lawrence Merchandising Category Management differentiates through our full service program. We offer the ideal solution that is cost effective while leveraging our national coverage to service multiple locations simultaneously. Our ability to combine the Category Management program with in-store execution including store resets, product cut-ins, audits, POG maintenance and customized client solutions ensures a seamless program from start to finish. A partnership with Lawrence will not only enhance your Category Management process but will increase your sales. Contact us today for a comprehensive analysis.
