Letter From The President and Chief Executive Officer
To Our Valued Business Partners:
In 2012 we celebrated our 50 Year Anniversary. The retail landscape forever changed in 1962 with the opening of Target, Walmart and Kohl’s discount department stores. We are proud to say that we too started our business in the same year as these great retailers and we consider ourselves privileged to be in their company for half a century.
Lawrence Merchandising began servicing private label jewelry for Target Corporation with the opening of their first stores. Over the years, we have perfected our merchandising capabilities in many of the finest retailers in the industry. The experience we developed has proven invaluable and has enabled us to expand our efficiencies to build a strong client base across all categories and in multiple retailer formats nationwide. We are proud of our heritage and the accomplishments we have achieved to position our company as a leading Merchandising Services Organization (MSO).
Our longevity in the marketplace plays a key role in our success. Our clients benefit from our familiarity of the retail environment as well as our understanding of their business needs, which easily translates to the wide range of customized services we regularly implement and maintain in leading stores from coast to coast. Our nation-wide team of dedicated service representatives consists of our own w2 employees who are knowledgeable and detail-oriented with the skills to exceed our clients’ expectations. The product categories we service are differentiated from their competition at the shelf level through hands-on, personal in-store attention. It is through sharp execution we are honored to be able to delight our clients with outstanding retail merchandising. Whether we are servicing a program for the first time or performing one of many regular store visits, the results are the same; delivery of high quality services that reduce out-of-stocks, enhance product sell-through and drive sales.
At Lawrence Merchandising, we believe in taking a leadership role as we foster strong ongoing partnerships with our clients. We want to be the preferred merchandising services vendor for our clients, offering a one-stop solution for in-store project execution that reaches all areas of any distribution channel or national footprint. Whether you are a manufacturer, supplier or retailer, we welcome the opportunity to meet you and discuss trends in the industry as related to your business. We then collaborate with you to identify your concerns at retail and work with you to develop a program to maximize in-store performance with optimal results to you.
Our future is very bright! Please join us in celebration as we reflect on a history rich with achievement and optimistically look ahead to another 50 years of great service. With Lawrence Merchandising, Success is in-store for you!
Best Regards,
Cindy Sattler
President and Chief Executive Officer
